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newVideoPlayer("/RenaultTwingo_jalopnik.flv", 506, 423,""); The new European commercial for the Renault Twingo is a reminder of the old country's ability to have fun little econoboxes like the Twingo Sport mixed with saucy, suggestive advertisements. Conceived by advertising firm Publicis, the safe-for-work 30-second spot proclaims "we live in modern times" though, in America, we're not quite as "modern" as our European counterparts. We'll just have to be content with being Saved By Zero . [ Ads Of The World ]
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Tiger Woods and GM will part ways after five years, a reported $40 million and a lot of Buick Enclave commercials . The press release from GM goes out if its way to suggest any link to what's happening in Washington, D.C is "purely coincidental" so, you know, feel free to blame Tiger's knees instead. But it's weird to see GM claiming the decision came after a search for "budget efficiencies" yet having nothing to do with the lack-of-federal funding. We do have to admit, Tiger Woods was a valuable acquisition for Buick, letting them appeal to the older, affluent golf-watching demographic and younger, affluent multiracial golf-playing demo simultaneously. GM hasn't announced a replacement, but we hear John Daly will do it for free beer and hot wings . Press release below the jump. GM And Tiger Woods Announce End To Endorsement Deal DETROIT, MICHIGAN – General Motors and Tiger Woods announced today that they will conclude their endorsement deal effective...
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The "Target Women" series on Current TV may be the only thing worth watching on Al Gore's television network of the future and we're exceptionally pleased to see them tackle female-targeted car commercials. It's a big target given most automotive advertising intended for the woman folk tends to focus on anything but the actual driving characteristics of a given car. We all remember the orgasmic Kate Walsh CTS commercial in which she asked if she could get off by driving the Caddy. The wry host of "Target Women" also treads into our territory by mentioning dragons of the lady variety and their predilection for sensuous cars. So you don't have to scroll up to channel 947 and wait for three hours we've embedded the video below the jump. [Source: Current TV ]
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A pair of University of Houston students are now the proud owners of a matching set of 2009 Chevy Aveo5 s after their conversation in the back of an Aveo5 cab was voted most popular in a GM-sponsored contest called "Chevy Aveo Livin' Large." The conversation itself was the kind of sarcastic slacker rambling about the latest Batman movie, elections and fishing college kids these days seem to be known for. At one point, one pretends to be voting for John McCain before admitting, no, he's actually voting for Obama. It isn't funny. But how did they win? The contest is based on "votes" and U of H students appear to have gamed the voting a bit, much to the displeasure of another U of H Cougar: hey the video that makes it to top 6 from U of H is going to be based on VOTES not views anymore...yalls video isn't that great...lets rep U of H and get a CRIZZZUNK video there!!! (read the rules and regulations...it's all in there) We're not surprised the conversation...
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Anyone who has watched any sporting event in the last few weeks has been subjected to a wrist-slitting Toyota commercial featuring a cover of "Saved By Zero" by The Fixx. While succeeding in it's desire to get you to remember the company's promise of 0% financing , you're not alone in feeling like you want to punch a flat-head screwdriver into your ear every time you hear it, as the numerous Facebook groups attacking the ad's simple, catchy and annoying jingle would attest. But maybe that's Toyota's secret plan. Toyota broke with recently established practice of infrequent commercial re-airs by running the ad so frequently it's completely unavoidable. According to Esquire 's count , it ran seven times during the Jets-Chiefs game, six times during the Steelers-Giants game and five times during the Pats-Broncos game on Monday. Why? Creativity 's Teressa Iezzi has a guess: "There are a few reasons that this spot has had a seemingly disproportionate...
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newVideoPlayer("/meetthebeckers1.flv", 494, 400,""); Pricks drive BMW convertibles. Old people drive Mercedes sedans. Boring people drive Lexus crossovers. At least that's the message Audi wants you to hear with its new viral marketing effort, a web mini-series called "Meet the Beckers." The mini-series tells the tale of a dysfunctional affluent family. Although we've got to admit that often times the stereotypes portrayed in the advertisement show are dead-on and funny as hell, we're forgetting one stereotype. You know, that Audi drivers are self-righteous assholes who think they have the right to judge everyone else. Come to think of it, the viral vid appears to be totally spot on. [ MeetTheBeckers ]
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I went out to get some of the excellent Pumpkin Curry at the King Of Thai Noodle restaurant in Alameda, and noticed a Phuket Beer ad on the wall suggesting one way of beating high gas prices: instead of driving, swill large quantities of beer!
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newVideoPlayer("/mosquito-cars.flv", 506, 423,""); Mechanical, car-shaped, giant mecha mosquitoes are attacking! What will the little 2009 Honda Fit do to protect itself from their fuel hungry proboscises plunging into its gas tank? Well, luckily they're stereotypical stand-ins for the stereotype of American gas guzzling whales. Luckily, these monstrosities aren't very smart, as they're passing on 9000 gallons of tanker truck fuel for the 10.6 gallons in the Fit, but hey, they're just mindless fuel pests like the stereotype of the companies that spawned them, so what do they know? [ Youtube ]
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newVideoPlayer("/citroentransformerstayinalive.flv", 494, 300,""); Before Michael "Awesome" Bay brought Transformers to life on the big screen, Citroen had a series of advertisements with similar transforming robo-cars. This ad for the new Citroen C4 continues where the old ads left off, but now the robo-car has come to New York City and has apparently developed a taste for disco-era Bee Gees music. Of course, Citroen doesn't sell their cars in the US, but that doesn't mean they can't come over here to dance in the streets.
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The Detroit Free Press tells a tale of product placement gone slightly awry in the new Knight Rider . We know KITT is a Shelby GT500KR , but apparently KITT is also able to transform into any of a variety of other Ford models, like the F-150 , ostensibly for stealth purposes. In other words, KITT is a GT500KR when Michael Knight needs to look cool, and a Fusion or Escape when he's trolling for hookers. But how many Ford vehicles is too many? Apparently the movie provided a clue: "Even Ford said it was way too much in the two-hour (movie)," said executive producer Gary Scott Thompson. "But unfortunately, it's a show about a car." Wow, with a plug like that, we can't wait to set the DVR. [ Freep ]
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newVideoPlayer("/cokebond_jalop.flv", 494, 400,""); With everyone looking forward to the new James Bond movie, Quantum Of Solace , there isn't a brand out there that doesn't want a slice of juicy cross-promotion. We can't imagine Bond to be the type that would prefer a sugar-free cola over a normal Coke, but that doesn't matter right now. We're just let down by how cheesy the CG Aston Martins look in this otherwise cool, stylized opening-credits-like ad. [via CarDomain ]
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What It's Selling: A maintenance plan for the Mercedes Vito van. Where It's At: South Africa What This Ad Intends To Say: "You can never feel too secure." This maintenance plan provides "ultimate protection," meaning — you have nothing to worry about. What This Ad Suggests: This maintenance provides ultimate protection, wimp. Look at that silly penguin. You are that silly penguin. Silly penguin! Jalopnik Snap Judgment: When we first saw this advertisement we thought it was saying "our cars pollute the environment, causing the polar ice caps to melt... but no more!" Others were leaning towards the advertisement indicating that Mercedes drivers are afraid of the world. Upon further inspection we sort of get what they're going for but, on the whole, the advertisement is more confusing than helpful. [Souce: Ads Of The World
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What It's Selling: Peugeot 207 CC Where It's At: China What This Ad Intends To Say: If you are a young Chinese person you will be attracted to the French convertible. What This Ad Suggests: Hip zombies love to eat the brains of cool people driving 207 convertibles. Jalopnik Snap Judgment: Traditional Chinese automobile advertising has historically mimicked early American car advertising in that it played up the utility and relative value of a vehicle as opposed to its sex appeal. Recently we've seen this kind of targeted and clever advertising popping up in Chinese print media (see this smart truck ad ). The target here is clearly younger, stylish professionals and the message is that this car is a sexy accessory. While this isn't the greatest or most shocking ad in history, it is a smart campaign for the market that asks consumers to view cars differently, which is really the only way to sell a car that lacks serious utility. It is worth noting that no Chinese company we...
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newVideoPlayer("/GenesisBoxster.flv", 494, 290,""); These may be two completely different vehicles, but that doesn't mean a drag race between a Hyundai Genesis 4.6 and a standard Porsche Boxster is a completely irrelevant test. Yes, the Boxster's flat-six has nothing over the Hyundai's 4.6-liter 375 HP V8, though we can't imagine that will stop impromptu white-collar drag races between Genesis and Boxster drivers on their way from Starbucks to the office. We'd be interested to see how the two compare on a twisty track, though the Genesis Coupe may be more well-suited for that task. [ YouTube ]
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Within the biking community, a woman driving her own motorcycle is more rare than an operational Harley Shovelhead, and as a result, people gawk when they see one on the road. With those eyeballs captured, what better way to capitalize on them than by doing some advertising? Biker Babe Marketing founder Leslie Slaasted developed a detachable advertising banner which holds a billboard, instantly creating a mobile marketing delivery system virtually guaranteed to be more effective than a billboard truck. What's especially genius about this is these women are getting paid to go riding all day. Consider us impressed by the creativity and jealous of the ride time. galleryPost('bikerbabes', 6, 'Yes, We Know It Is A Cheap Ploy, But We Must Look'); [ Biker Babes Marketing via Motorcycle USA ]
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