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Tiger Woods and GM will part ways after five years, a reported $40 million and a lot of Buick Enclave commercials . The press release from GM goes out if its way to suggest any link to what's happening in Washington, D.C is "purely coincidental" so, you know, feel free to blame Tiger's knees instead. But it's weird to see GM claiming the decision came after a search for "budget efficiencies" yet having nothing to do with the lack-of-federal funding. We do have to admit, Tiger Woods was a valuable acquisition for Buick, letting them appeal to the older, affluent golf-watching demographic and younger, affluent multiracial golf-playing demo simultaneously. GM hasn't announced a replacement, but we hear John Daly will do it for free beer and hot wings . Press release below the jump. GM And Tiger Woods Announce End To Endorsement Deal DETROIT, MICHIGAN – General Motors and Tiger Woods announced today that they will conclude their endorsement deal effective...
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newVideoPlayer("CitroenAveoTransformer_gawker.flv", 494, 350,""); Whether it's a C4 on top of a parking garage , the same C4 showing off a penchant for ice-skating or a Chinese man just looking to score with the ladies , Citroens like to transform. In fact, so much so they've already been made fun of once before in a faux ad for the 2CV . But now another automaker's getting into the act in a new ad from the brand all about the 'merican revolution in a commercial for the new Kalos-replacing five-door hatchback Aveo econo-box . That's right, Chevy — the very last brand you'd ever expect to be knocking a badge for advertising their love of cars that transform into robots. We're guessing someone at Chevy's ad agency may have forgotten Chevys like to transform too — heck, they even have a toy version of the Aveo named " Swerve ." Talk about the heights of hypocrisy. Unless Chevy's just making fun of Citroens for dancing...
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newVideoPlayer("PontiacG8GTMine_gawker.flv", 475, 376,""); Pontiac's ad agency released a second commercial this weekend for their new rear-wheel drive muscular muscle sedan, the 2008 Pontiac G8 GT . While we've got to say it's not nearly as cool as the "Spy Hunter" G8 commercial we saw in the wee hours of Friday morning, the "Hot Wheels" theme ain't too shabby. Although we'd have found the commercial more convincing had it shot off the end of the track and into the back of our younger brother's head. Still, we're wondering what pubescent fantasy they'll use to market the newly-revealed 2009 Pontiac G8 GXP , the G8 with a stick. Wait, don't answer that question.
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newVideoPlayer("chevy-volt-dog.flv", 463, 387,""); Dear GM, While you hit the right spot for some people, the majority of your target audience in fact doesn't like to get their toes licked by dogs. I often find myself thinking about how this ad does not properly convey the message you are trying to send with the Chevy Volt . The Volt is supposed to be the biggest and most badass futuristic vehicle ever. Like io9 futuristic. And here you are trying to sell the public on the vehicle with an individual partaking in a display of foot-fetish bestiality. I have attached the vcard for a friend of mine who just started up a advertising business. I am more than sure that his experience will be very beneficial for you. Sincerely, Traumatized in Texas
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Now that pricing for the new Malibu is out, we've just received a missive from the General telling us the 'merican revolution's got a marketing campaign in a pot and cooking for the newly redesigned 2008 Chevy Malibu . The campaign is supposedly going to "prove the Malibu competes with" the Toyota Camry and the Honda Accord. How's it going to prove that? We've no idea -- we haven't seen the creative yet. But we do know it'll supposedly feature the "biggest one-day digital takeover ever by a marketer...with "an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites" We'll ignore the whole redundancy of making clear "Web sites" are "digital" and "online" as we wonder whether we'll be considered "leading" enough to get a blast of the 'bu to the face. Since our well-paid ad sales team only talks to us when we go to the bar and we beg them to buy us drinks we guess we'll just have to wait and see with all of you. Full release on the...
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newVideoPlayer("ChevyVoltHums_gawker.flv", 475, 376); So there's now a commercial for the Chevy Volt concept car -- which is kind of weird because they're not actually selling a Volt yet, but whatever. In the commercial you've got a line of kids with the sides of their faces planted on the long hard slab of metal that's the hood of the Chevy Volt. It's then that we find out the Volt hums. We're not sure why it hums, especially because we didn't know it even had batteries for an e-flexible engine to feed, but again, whatever. The thing that's disconcerting to us is the fact that Chevy lets an adult male speak to children about humming of any sort. That's just weird.
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A: Absolutely nothing. Still, watch the marketing geniuses at Pontiac try to build excitement by taking an ad for Pontiac and slapping a Halo 3 ad to the end of it. Did we mention that one person will win the above Halo 3 - stickered Pontiac G6. Yeah...
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