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  • GM, Tiger Woods Limp Away From Endorsement Deal [Carpocalypse Now]

    Tiger Woods and GM will part ways after five years, a reported $40 million and a lot of Buick Enclave commercials . The press release from GM goes out if its way to suggest any link to what's happening in Washington, D.C is "purely coincidental" so, you know, feel free to blame Tiger's knees instead. But it's weird to see GM claiming the decision came after a search for "budget efficiencies" yet having nothing to do with the lack-of-federal funding. We do have to admit, Tiger Woods was a valuable acquisition for Buick, letting them appeal to the older, affluent golf-watching demographic and younger, affluent multiracial golf-playing demo simultaneously. GM hasn't announced a replacement, but we hear John Daly will do it for free beer and hot wings . Press release below the jump. GM And Tiger Woods Announce End To Endorsement Deal DETROIT, MICHIGAN – General Motors and Tiger Woods announced today that they will conclude their endorsement deal effective...
  • A Lesson In Advertising From GM [Ad Watch]

    newVideoPlayer("chevy-volt-dog.flv", 463, 387,""); Dear GM, While you hit the right spot for some people, the majority of your target audience in fact doesn't like to get their toes licked by dogs. I often find myself thinking about how this ad does not properly convey the message you are trying to send with the Chevy Volt . The Volt is supposed to be the biggest and most badass futuristic vehicle ever. Like io9 futuristic. And here you are trying to sell the public on the vehicle with an individual partaking in a display of foot-fetish bestiality. I have attached the vcard for a friend of mine who just started up a advertising business. I am more than sure that his experience will be very beneficial for you. Sincerely, Traumatized in Texas

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