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newVideoPlayer("/turbo-boost.flv", 494, 371,""); It's official — "Turbo Boost" is back for KITT. One of the biggest disappointments in the Knight Rider made-for-TV movie was the total lack of KITT's signature, once-per-show super-move — turbo-boost. After getting the green light for series production , the new Knight Rider series has already calmed our fears the super-speedy feature was overlooked. NBC's released this short promo clip with a very un-Kilmer like KITT saying "just wait until you see my turbo-boost." We will, oh Ford Mustang Shelby GT500KR -bodied KITT, we will. [via KnightriderOnline ]
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newVideoPlayer("AImustang_Jalop.flv", 494, 390,""); The image associated with this post is best viewed using a browser. If you thought the GT500KR in the Knight Rider made-for-TV movie was a disgusting piece of product placement, you ain't seen nothin' yet. What could be worse? How about the four remaining contestants in American Idol massacring Johnny Cash's song Ring Of Fire ? What makes it extra terrible was the so-called "music video" which involved the Idols bullfighting with a Mustang which was apparently the cousin of KITT . Feel free to watch the clip with your sound turned off— we don't want to scar you. [ americanidol.com ]
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newVideoPlayer("fordka-ad.flv", 494, 410,""); We understand the Ford Ka is a roomy vehicle. Hell, it's even big enough for James Bond and many Bond girls , but the means this Spanish commercial goes to in order to express that notion is going to cause us to have some serious trouble sleeping tonight. The first one to identify what the hell those creatures are gets a cookie. [ Neatorama ]
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newVideoPlayer("donkey-lips-jump.flv", 463, 387,""); All right, I know this is from the week-old Super Bowl, but back then I was busy losing winning tons of money thanks to my prop bets that I am addicted to. I'm just now catching up with the commercials. You guys remember the show Salute Your Shorts ? One of the most famous child actors to come out of that series, Michael Bower, better known as Donkeylips, is back, baby, starring in this spot for what appears to be an energy beverage. In the ad, he manages to jump start a Focus ZX5 using his nipples. I can't quit you, Donkeylips. [ YouTube ]
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newVideoPlayer("FordF150Centrifuge_gawker.flv", 463, 300,""); Here's the Ford F-150 pre-Super Bowl commercial featuring everyone's favorite dirty job do-er, Mike Rowe overlooking a centrifuge spinning the big Ford pickup around by the tow hooks. And yes, it appears they really did do it -- no special effects here boys. While not a "real" Super Bowl commercial as it aired a mere minute before kick off, still it's impressive enough for us to show off here. Remember to check out the rest of our automotive Super Bowl commercial coverage for more fun and check out the F-150 "Behind The Scenes" site for how they did it. [ Behind The Scenes ]
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newVideoPlayer("Ford_Ranger_Gorillas.flv", 475, 376,""); Let's say you are in the desert and decide you need a moment away from your banana delivery route. You park your trusty Ford Ranger Open Cab next to the dusty road and hop out, glad to have a moment of solitude in which to relieve yourself. In this situation what's the furthest possible thing from your mind? If you're answer was a King Kong baby stealing your truck and bashing it into a cliff like a matchbox car, you win.
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newVideoPlayer("FordEscapeHybrid_gawker.flv", 475, 376); Al Navarro is co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. Over my career in advertising, I've had some great bosses and mentors. Many of whom have uttered truisms I still rattle off to co-workers and clients to this day. One of these phrases is "You can't bore people into doing something." Enter the above Ford spot from the Jalopnik Ad Watch tag. Want to know what I think? Hit the jump. Creative Challenge : As I mentioned in my Shell-Ferrari review , every piece of advertising has some challenge before it -- some job it has to do. Generally speaking, advertising is intended to make people aware of a brand, product, product attribute/benefit, or special savings on said product; or to make people want the product and perhaps even BUY IT NOW! Whatever it is -- it's something designed to move people forward...
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newVideoPlayer("FordEscapeHybrid_gawker.flv", 475, 376); Ford has hybrids? Who knew? If the Toyota Prius " cows farting " ad was the antithesis of all that is honest about automotive advertising, then this new ad for the hybrid Ford Explorer Escape cheekily mocks the advertising and marketing madness that is the cult of hybrid. Of course it's also an explanation of why the US automakers have a hybrid marketing gap as big as the feared space exploration gap when a man named Yuri was shot up into space in a capsule way back when and why they totally missed the boat on the Prius. All we know is that this commercial's as funny as the Toyota one from earlier this week -- only in a diametrically opposite way.
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That's a screen capture from a commercial that apparently aired last night in Northeast Ohio. Who knew the Edge was so fast? And who knew the "class" they speak of wasn't Car-UV's but rather Supercar-UV's? [ via Stephen Foskett, Pack Rat ]
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newVideoPlayer("FordSyncAd_gawker.flv", 475, 376); Wouldn't it be nice to have the Ford/Microsoft Sync system in all aspects of life and not just a 2008 Ford Focus? We know we'd prefer it pretty much anywhere in life rather than a Focus . But, we've got to settle where we can get it -- sort of like these Ford commercial created folks who have found life just isn't as easy when they're not using Sync.
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Ford 's new " Swap Your Ride " campaign is all about snagging conquest sales from other automakers. Of course, in every promotion there's a degree of poetic license. Take, for example, the story of a Boston-area man who went into his local Ford dealer looking to swap a '92 Honda Accord for a new Ford Taurus . Rather than trade in his tired wheels for a little extra cash, the this guy wanted a straight-up swap. Not only was the guy dead serious about getting a new car in exchange for his 15-year-old Honda, he also wanted the advertised bonus cash. When the Detroit News asked a Ford executive what the debacle said about its customers, he responded: "What does it say about Honda owners?" Whoa, game on. [ The Detroit News ]
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