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newVideoPlayer("2008ChevyMalibuAd2_gawker.flv", 475, 356,""); Al Navarro is a co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. A foolish consistency is the hobgoblin of little minds...Emerson said something like that. So hopefully, I'm entitled to an inconsistency once in a while. A change of heart. Because something like that has happened to me with regard to the 2008 Chevrolet Malibu commercials . Yes, those spots. When Jalopnik first posted the new Chevrolet Malibu spots, I gave a "HATE" rating to the one featuring a jogger , and a "NOT TERRIBLE" to the bank robbers version . Maybe it's because they are truly not good. Or maybe it's because I was having a bad week that week. Or maybe it's because I have hated the Malibu since, well, since they stopped making them like the one my Uncle Dan used to have. I find that when you hate a product...
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newVideoPlayer("BourneTouraeg2_gawker.flv", 475, 376,""); Al Navarro is a co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. If I called a random American and asked them to name a famous advertising agency, chances are they couldn't. Or perhaps they'd say Sterling Cooper or some other fictionalized institution. It's just not how things work. While people sometimes remember and talk about ads and advertisers around the water cooler, the agencies who create the spots themselves hardly ever become household names. Unless of course, you live in a home where someone works in the business. But even in these households, some agencies have managed carve out reputations head and shoulders above the rest. One of the stars of recent years (and award shows) is Crispin Porter + Bogusky. You know them from the original US Mini (BMW) work. For VW's "Unpimp Mein Auto"...
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newVideoPlayer("FordEscapeHybrid_gawker.flv", 475, 376); Al Navarro is co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. Over my career in advertising, I've had some great bosses and mentors. Many of whom have uttered truisms I still rattle off to co-workers and clients to this day. One of these phrases is "You can't bore people into doing something." Enter the above Ford spot from the Jalopnik Ad Watch tag. Want to know what I think? Hit the jump. Creative Challenge : As I mentioned in my Shell-Ferrari review , every piece of advertising has some challenge before it -- some job it has to do. Generally speaking, advertising is intended to make people aware of a brand, product, product attribute/benefit, or special savings on said product; or to make people want the product and perhaps even BUY IT NOW! Whatever it is -- it's something designed to move people forward...
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newVideoPlayer("ShellFerrari_gawker.flv", 475, 276); Al Navarro is a co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. I apologize in advance that this first in a series is on the long side. I use the extra words to explain some things here and there, including the overall format I'd like these reviews to take. Future posts will be shorter. Regular Jalopnik readers should already know me from my trail of Caterham parts, or perhaps the infamous Slut Machine QOTD . But if you don't, my name is Al Navarro and I've been a commenter and occasional guest poster here since about May 2006. My day job is in advertising; I co-own a small agency in the middle of nowhere New Jersey. We do a little TV here and there and have a major auto parts distributor as a client, but no car makers or dealers on the roster right now. I have worked on car clients in the past, including some award-winning...
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