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newVideoPlayer("2008ChevyMalibuAd2_gawker.flv", 475, 356,""); Al Navarro is a co-founder of Mint Advertising , an independent advertising agency in New Jersey. He also drives a Caterham Superlight R , so don't front. A foolish consistency is the hobgoblin of little minds...Emerson said something like that. So hopefully, I'm entitled to an inconsistency once in a while. A change of heart. Because something like that has happened to me with regard to the 2008 Chevrolet Malibu commercials . Yes, those spots. When Jalopnik first posted the new Chevrolet Malibu spots, I gave a "HATE" rating to the one featuring a jogger , and a "NOT TERRIBLE" to the bank robbers version . Maybe it's because they are truly not good. Or maybe it's because I was having a bad week that week. Or maybe it's because I have hated the Malibu since, well, since they stopped making them like the one my Uncle Dan used to have. I find that when you hate a product...
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Now that pricing for the new Malibu is out, we've just received a missive from the General telling us the 'merican revolution's got a marketing campaign in a pot and cooking for the newly redesigned 2008 Chevy Malibu . The campaign is supposedly going to "prove the Malibu competes with" the Toyota Camry and the Honda Accord. How's it going to prove that? We've no idea -- we haven't seen the creative yet. But we do know it'll supposedly feature the "biggest one-day digital takeover ever by a marketer...with "an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites" We'll ignore the whole redundancy of making clear "Web sites" are "digital" and "online" as we wonder whether we'll be considered "leading" enough to get a blast of the 'bu to the face. Since our well-paid ad sales team only talks to us when we go to the bar and we beg them to buy us drinks we guess we'll just have to wait and see with all of you. Full release on the...
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