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var digg_url = 'http://digg.com/comedy/EXCLUSIVE_BMW_Launches_1_Series_from_Germany_to_San_Fran'; "There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide documentary premier of "The Ramp". The thirty minute movie chronicles the men, the mission, and the madness of an attempt to launch the 1-series from Germany to America by way of ramp. And before you get to thinking, "Bah, that's not too hard," the attempt is not designed to simply go from the imaginary town of Oberpfaffelbachen, Germany to say, New York City. No, the car's intended target is San Francisco . So grab some popcorn and a comfy chair, sit back, and enjoy the frigtening naivete of physics terrifying Deutsche chompers...
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We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project and informing us there's a poster in our future for the effort. We smell direct marketing, but what the hey, maybe we can give away a poster. Anyway, the trailer for the film is over at the Rampenfest, and it's ripe with German stereotypes, bizarrely large teeth, and a ginormous ramp in the fake town of Oberpfaffelbachen.
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newVideoPlayer("rampfelen.flv", 463, 387,""); Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series . Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new sports coupe and convertible. The story of this "viral" advertising begins with the video you see above, and we've done enough digging to figure out where it may be leading. Hit the jump to find out. galleryPost('rampenfest', 3, 'A Giant Fake Ramp Built in German Fake Place');galleryPost('bmw1seriesexterior', 3, 'BMW 1-Series Convertible'); The video is supposedly the work of an American videographer named Jeff Schultz. Jeff's Youtube account is suspiciously centered around this odd 454 meter tall ramp he happened to find in the a Bavarian hamlet named...
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